Love 'Em

Whilst Marie Rowe was practicing as a Vet in rural New South Wales, she was often asked by pet owners to recommend a wholesome treat that they could reward their pets with as a treat or training aid. Knowing of nothing suitable that met her high standards of health and nutrition, she decided to develop my own.  Using only human grade beef liver sourced from her family butcher, she sliced, oven dried and packaged what was to become the first 100% natural liver treats for dogs and pets.

Since then the love’em® brand has become synonymous with healthy pet treats and the range of products has grown ten-fold. More importantly, the company proudly continues its original promise to consumers: “To develop products for pet lovers that enhance both the health of their pets and the enjoyment of pet ownership.”

The Show’em How Much You Love’em company is a 100% Australian owned and family operated business and  are committed to remaining so. The products use only local ingredients raised sustainably by regional farmers that they know and trust and who are as committed to quality produce as they are.

Sizing Chart

Measure for a Collar

To measure for a collar or bandana, you need to measure your dog or cats neck. (Just like measuring for a shirt.) Place a tape measure around their neck allowing two fingers to slip under the tape for comfort.

How to get the correct harness size

You need to measure the chest behind the front legs to get the sizing. Place a tape measure behind the front legs around the chest.  Use that measurement to select the size from the shopping cart. For example:  If your dogs chest is 49cm then he needs the medium in the soft harness.



How do I measure for dog clothing?

To measure for dog clothing, measure the length of your dog's back, neck and chest (if applicable) and take note of the measurement. If your dog is in between sizes, we recommend choosing the smaller size, otherwise, it may be too baggy.  As each of our design collections has different measurements, be sure to read the specific sizing specifications of each product carefully.