Rufus & Coco

In 2008, Anneke van den Broek was on a mission. With a passion for animals and an AGSM EMBA (Executive Masters of Business and Administration) and a diploma from the AICD (Australian Institute of Company Directors), combined with her background general management, sales, and marketing; Anneke set out to fill the gap in the pet care industry.

The result was the launch of a brand that offers the most original, trusted and inspired products to ensure that furry friends worldwide look good and feel great! Today, they are proud to be a household name for trusted quality pet products and Australia’s fastest growing pet brand. Rufus & Coco is wholly Australian owned.
Sizing Chart

Measure for a Collar

To measure for a collar or bandana, you need to measure your dog or cats neck. (Just like measuring for a shirt.) Place a tape measure around their neck allowing two fingers to slip under the tape for comfort.

How to get the correct harness size

You need to measure the chest behind the front legs to get the sizing. Place a tape measure behind the front legs around the chest.  Use that measurement to select the size from the shopping cart. For example:  If your dogs chest is 49cm then he needs the medium in the soft harness.



How do I measure for dog clothing?

To measure for dog clothing, measure the length of your dog's back, neck and chest (if applicable) and take note of the measurement. If your dog is in between sizes, we recommend choosing the smaller size, otherwise, it may be too baggy.  As each of our design collections has different measurements, be sure to read the specific sizing specifications of each product carefully.